Market Surveillance
Surveillance to Monitor Markets for Your IP
The vast majority of counterfeit property is sold at street markets and bazaars, which react quickly to trends to capture consumer interest. While the goods are largely low value, the impact on a brand's equity is not.
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We have conducted thousands of visits to street, beach and bazaar vendors and put the information into reports, which resulted in enforcement actions. We have observed the surveillance and enforcement to have a chilling effect whereby streeet vendor activity would reduce and brands which were enforced staying off those markets for a longer period.
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While open markets are the most common, we also monitor online and e-commerce channels, where buyers and sellers often feel the most secure to transact.
We use intelligence gathered during our surveillance of street and online vendors to investigate upstream and take enforcement action on manufacturers, assemblers, warehouses and wholesalers.
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STU has a network of agents throughout Asia actively conducting research; contact us today to see how partnering your brand with STU can have tangible results.
