Case Study

Watches and Wonders 2026 showcased innovations from 66 luxury brands, including Patek Philippe and Rolex. As the threat of sophisticated counterfeits grows, brands are using AI and blockchain technologies to protect authenticity and ensure collectors receive genuine timepieces. Vigilance is critical.

For years, the conversation around counterfeiting has centered on luxury handbags, designer watches, and high-end apparel, items that, while costly, pose a limited direct threat to physical safety. That narrative is dangerously outdated. Today’s counterfeiters have shifted their focus to a far more unsettling target that has garnered less attention: the everyday products we put in our bodies, on our eyes, and use to protect our children.

For years, the conversation around counterfeiting has centered on luxury handbags, designer watches, and high-end apparel, items that, while costly, pose a limited direct threat to physical safety. That narrative is dangerously outdated. Today’s counterfeiters have shifted their focus to a far more unsettling target that has garnered less attention: the everyday products we put in our bodies, on our eyes, and use to protect our children.

For years, the conversation around counterfeiting has centered on luxury handbags, designer watches, and high-end apparel, items that, while costly, pose a limited direct threat to physical safety. That narrative is dangerously outdated. Today’s counterfeiters have shifted their focus to a far more unsettling target that has garnered less attention: the everyday products we put in our bodies, on our eyes, and use to protect our children.

Researchers from Frontier of Pharmacology published a study in the National Library of Medicine, examining residents' perceptions in Mexico City and its metropolitan area regarding falsified medications and the risks of purchasing drugs from unauthorized sellers. Many individuals, trusting the packaging, unknowingly received counterfeit products instead of legitimate medications.