Case Study

In the ongoing fight against counterfeit goods, knowledge is a key tool. STU knows that for authorities to take effective action, they need to have a strong understanding of intellectual property (IP) rights,  basic differentiators between fake products and the originals, how counterfeiters operate, how to take good photos of products, and who to contact locally. To support this, STU has created two training programs focused on ongoing education to increase the effectiveness

In the fight against good quality counterfeit luxury goods, the potential harm is largest at the last mile: the collector who believes they are buying a genuine product, but is being deceived.  As good quality counterfeits become increasingly sophisticated through advanced development and production processes, a question arises: can AI be used to quickly detect these fraudulent products and prevent significant losses, or does the human-centric approach still hold the upper ha

Counterfeit goods pose a significant problem in Asia, impacting brand reputation and consumer trust. This IP theft tends to follow patterns that are a mystery to many brands and IP holders, where counterfeiters exploit gaps in manufacturing oversight, turning legitimate supply chains into engines for fake goods. Their methods of production range from crude opportunistic branding to highly sophisticated cloning of genuine products; however, they share the same fact that each s

If you work in luxury goods, the fight against counterfeiting is a perpetual, costly, and often disheartening battle. While fake products are seen and often reported on in markets and bazaars around the world, for decades, one country has remained the production epicenter of this global challenge: The People’s Republic of China. The conditions that have contributed to China’s production of counterfeit products dovetail with the rise of the country itself. China’s manufacturin