Case Study

In the fight against good quality counterfeit luxury goods, the potential harm is largest at the last mile: the collector who believes they are buying a genuine product, but is being deceived.  As good quality counterfeits become increasingly sophisticated through advanced development and production processes, a question arises: can AI be used to quickly detect these fraudulent products and prevent significant losses, or does the human-centric approach still hold the upper ha

Counterfeit goods pose a significant problem in Asia, impacting brand reputation and consumer trust. This intellectual property theft...

If you work in luxury goods, the fight against counterfeiting is a perpetual, costly, and often disheartening battle. While fake products...